As the harvest generally yields 14,000 litres the cost of the product is very expensive.
The Rose Queen rides one of the floats, and the procession features Berber dancing, with female dancers backed by male drummers as they parade down the main street.
Floral decorated floats, camel-rides, and an excursion organized by the festival coordinators to take a bus ride from Ouarzazate to the Valley of the Roses are a few of the highlights available to all.
It is soothing as well as nourishing to the scalp.